July 14, 2024
What is Really Meant by a Persuasive Text?  Find the Secret Here!

Persuasion text is a type of text written with the aim of convincing readers to agree with the author's opinions or views. Persuasion texts are usually used in various media, such as advertisements, speeches, articles, letters, and so on. The main purpose of persuasive text is to influence the readers' opinions, attitudes and actions to be in line with what the writer wants.

Elements of Persuasive Text

Persuasion text has several elements that must be possessed in order to be effective in achieving its goals. The following are these elements:

  1. 1. Opinion or Statement of Opinion
  2. An opinion or statement of opinion is an idea or belief that the author wants to convey to the reader. This opinion is usually the core of the message you want to convey.

  3. 2. Reason or Justification
  4. Reasons or justifications are explanations or arguments used to support the author's opinion. Reasons must be logical and relevant so that readers can accept the author's opinion.

  5. 3. Evidence or Facts
  6. Evidence or facts are data or information used to strengthen the reasons that have been presented. Evidence can be in the form of statistics, research results, testimonials, and so on.

  7. 4. Emotional Language
  8. Emotional language is used to attract readers' attention and influence their feelings or emotions. The use of emotional language can make readers more connected to persuasive texts.

  9. 5. Personal impression
  10. Personal impression is the author's attempt to create the impression that the opinions or views expressed are his own. This aims to attract the reader's sympathy or trust.

Purpose of Persuasive Text

Persuasion text has several goals that the author wants to achieve. Some general objectives of persuasive texts include:

  1. 1. Persuade Readers
  2. The main purpose of persuasive text is to persuade readers to agree or do something according to the author's wishes. This can be done through conveying strong and persuasive arguments.

  3. 2. Influence attitudes and behavior

    Persuasion texts also aim to influence readers' attitudes and behavior. By using persuasive language and solid arguments, writers can change readers' opinions or actions according to what they want.

  4. 3. Changing Beliefs
  5. Persuasion text can also be used to change the reader's beliefs or views on something. By providing relevant information and strong arguments, the author can change the reader's beliefs according to what is desired.

Examples of Persuasive Texts

The following are examples of persuasive texts that can be found in everyday life:

  1. 1. Advertising
  2. Advertisements are the most common example of persuasive text. Advertisements usually contain information about the product or service you want to sell as well as the arguments used to convince consumers to buy the product or use the service.

  3. 2. Political Speech
  4. Politicians often use persuasive texts in their speeches to influence the opinions and actions of their supporters. They use persuasive arguments and language to win sympathy and support from the public.

  5. 3. Offer Letter
  6. An offer letter usually contains an offer of products or services from a company to potential consumers. This letter tries to convince potential consumers about the superiority of the product or service offered and the benefits that can be obtained by purchasing it.

How to Write Effective Persuasive Texts

To create effective persuasive text, there are several things you need to pay attention to. Here are some tips for creating persuasive text that can influence readers:

  1. 1. Know the Target Audience
  2. Before creating persuasive text, it is important to know who the target audience will be. By knowing who the potential readers are, the writer can adjust the writing style and arguments that will be used.

  3. 2. Provide accurate information
  4. The information conveyed in persuasive texts must be accurate and relevant. Readers will be more easily trusted and influenced if the information conveyed can be justified.

  5. 3. Use emotional language
  6. Emotional language can make readers more connected to persuasive texts. Use words that are able to evoke emotions or feelings in readers so that they are more open to accepting the author's opinion.

  7. 4. Use Strong Evidence or Facts
  8. The use of strong evidence or facts can strengthen the arguments conveyed in persuasive texts. Readers will be more confident and impressed with persuasive texts that are supported by valid data or information.

  9. 5. Offer a Solution or Benefit
  10. In closing, offer a solution or benefit that readers can get if they agree or do what the author wants. This can be an incentive for readers to act as desired.


Persuasion text is a type of text written with the aim of convincing readers to agree with the author's opinion or views. Persuasion texts have certain elements, clear goals, and can be found in various media. To create effective persuasive texts, writers need to pay attention to the target audience, provide accurate information, use emotional language, use strong evidence or facts, and offer solutions or benefits to readers.